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The Billion-Dollar Carbohydrate Scam

Why endurance athletes should rethink carb-loading and embrace fat, salt, and protein instead

Kristina Morros's avatar
Kristina Morros
Sep 26, 2025
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For decades, athletes have been told that the secret to marathon success is a pre-race pasta party. Sports marketing, supplement industries, and even academic voices pushed the idea that glycogen—the body’s short-term sugar storage—is the ultimate endurance fuel.

But glycogen burns out halfway through a race, leaving runners to “hit the wall” while their…

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